Monday, February 25, 2013

Lead writing

I believe that a delayed lead is the best. It allows the story to have more personality. "It’s official: We’ve got our Ben back. And, good Lord, what he had to put us through, and go through, to get here." The Boston Globe article's delayed lead tells very little of the actual story, but it draws you in. It even includes the reader when it says "we've". Its weakness is that it doesn't include much details. If someone was just quickly browsing and only wanted to learn the quick details and move on, this wouldn't do it for them.
A summary lead gives you all the details immediately, but it's a little boring. "Cardinal Keith O'Brien, Britain’s highest-ranking Catholic leader, said Monday he wouldn’t take part in the conclave to elect the next pope after being accused of improper conduct with priests — an unprecedented first head to roll in the mudslinging that has followed Pope Benedict XVI’s decision to resign." This tells all the basic information, but it doesn't draw the reader in or make it sound very interesting.

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